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Finding homebuyers with Facebook advertising

Posted on: Wednesday, November 25, 2020


The impact of the pandemic means the property sector continues to adapt and find innovative ways to market properties digitally. With this in mind, The Guild has launched a new product, Hooked, which uses data-driven Facebook advertising to find prospective buyers for Guild properties.

How does Hooked work?

Hooked is a tool that helps you cast your net far and wide, reeling in new buyers on Facebook before they’ve even started looking. Hooked targets Facebook users with ads for appropriate homes on sale. The Facebook users need not have given any indication they want to move home, as Hooked matches the users with those already registered as prospective buyers on agents’ databases.

Although these ‘lookalike’ Facebook users have not suggested they want to move, the fact that their social media characteristics are like those of buyers registered on agents’ databases will be sufficient for Hooked to identify appropriate properties and display them.

From this information, Hooked builds a lookalike audience on Facebook. Hooked then looks at the agent’s website and sees when your property has been listed. The system will automatically create a bespoke advert for your home on Facebook and serves it to the lookalike audience.

When it is comes to digital marketing, social media is an important element for providing amazing results and is very beneficial in reaching a larger targeted audience to view your property.

 

Advantages of marketing your property on Facebook

The key benefit to advertising your home on Facebook is simple – almost everyone uses the platform regularly, so you’ll get more eyes on your property than ever before! So, we are offering a data-driven, modern marketing strategy which is evolving in line with consumer behaviour.

Your home will be targeted to thousands of people who are looking for a property just like yours. In fact, your home could be the first someone sees, before beginning their search on property portals like Rightmove and Zoopla. 

Your agent will be able to send you regular reports on the activity of the advert, including how many people have viewed your property online and how much exposure the advert has given your home.

 

Contact us

To find out how Guild agents can better market your property to find the right buyer quickly and efficiently, contact your local Guild Member today.

 

 

What Our
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I would highly recommend Hardings. Their knowledge of the local area is outstanding, and they give honest and reliable advice. They have always been my partner of choice when buying and selling.

Rhiannon Prothero

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Have used Hardings for many year on both personal and commercial property deals. Have always found them to be transparent, honest, authentic, and a pleasure to work with. Will continue to use in the future.

TB

"

I would highly recommend Hardings Estate Agents. They have excellent knowledge of Windsor and the surrounding areas, and are extremely professional, responsive and courteous. I would not hesitate to using them again the future. I recently dealt with Milica who was instrumental in securing us our new home in Windsor as well as the sale of our existing property. She was a fab negotiator and a real pleasure to work with from beginning to end. Thank you!

Jonathon Beresford

"

Hardings of Windsor managed our purchase with complete professionalism and went over and above in my opinion to manage the transaction and chain, resulting in a really smooth purchase. Milica at Hardings constantly provided timely updates and managed respective solicitors and the chain effectively, always responding quickly to queries. The whole transaction would not have happened without Milicas' focus on making all parties comfortable and satisfying all queries, not only professional but a delightful and welcoming personal approach that was a constant throughout. Thanks Hardings! Thanks Milica!

Stuart Blatch

"

I would recommend using Hardings estate agents when buying or selling your property. Dominic (Scully) was always available, helpful and genuinely interested in my purchase and always calm and compassionate. If I ever move again my first choice will be Hardings.

Cath Powell

"

Dom and the team at Hardings were so helpful and efficient when I purchased my flat - friendly and professional service and kept us up-to-date the whole way through the process. It was my first time buying and so was very nervous but they helped me feel at ease.

Freppell

"

We bought and sold through Hardings and can't recommend their professional service enough. The whole Team are really lovely, we were kept informed throughout the process and never had to chase anything.

Natalie Quint

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I used Hardings when I bought my property as well as when I sold it and the service has been fantastic both times. I very much recommend Hardings!

Therese Jouini

"

We recently purchased our new home with Hardings Estate Agents. The whole team there were very helpful and flexible with us, arranging viewings quickly on the same day. They were always quick to respond and if ever our point of contact was not there, the service did not change as they work well together as a team. We received a personalised service, which allowed the sale to proceed quickly. Thank you all and we recommend Hardings Estate Agents without hesitation.

Mike B

"

What a pleasure it was to deal with Milica from Hardings. She sourced the perfect property for me and my family (while we were still abroad) and worked endlessly to put the deal together. I would give more than 5 stars if at all possible!

C D

"

Fantastic customer service and made what could have been stressful a total breeze. Dominic and Louisa were brilliant in helping me and my parents buy and sell our houses - reliable, helpful and thoughtful. Thank you!

Eloise Harris

"

Thank you, Dominic and Louisa - having not moved for over 30 years you helped me all the way, step by step. You were always polite, communicative, reassuring and very supportive. Would recommend Hardings wholeheartedly.

Anna Bowen
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How Much is Your Property Worth?

A senior member of our sales team will visit your property to discuss current market trends and how your home; based on size, condition and location should be pitched to achieve the best possible price and buyer. Coupled with an excellent understanding of the local market we do a detailed analysis of what else has sold and what is coming onto the market so we can give you the best chance to capitalise on your biggest asset.

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